alexandra cacovean

designer, art director

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Aquarabia
2024

Graphic Design
Storyboard Design and storyboard of Aquarabia, Saudi Arabia’s first waterpark at the entertainment megaproject of Qiddiya. Experimenting with Aquarabia’s shapes and colors and seeing how we can expand the brand expression through motion for social media and digital ads.


Design of patterns inspired by the rocky environment and desert animals. 

Design and conceptualization of the promotional video. Worked on the storyboard and created a moodboard for the editing and motion style of the video. 


Design of social media content with the visual identity of Aquarabia. Using the new font proposed and bringing the organic rock shapes into the design.


Design of illustrations for the gifs and animations that are going to be used on the website and social media.