alexandra cacovean

designer, art director

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BMW
2024


Graphic Design
Art Direction
Typography

For the release of the new BMW i5, we reached out to the renowned 12-Michelin-star chef, Martín Berasategui to create a series of 5 dishes that portray the new attributes of this car. 

The BMW i5 Menu is a culinary journey inspired by the thrill of driving our cutting-edge 100% electric vehicle. This menu is a fusion of innovation and elegance, showcasing how the iconic Series 5 has been reinvented while staying true to its essence, meeting the high standards of the most discerning diners.



Design and creation of the dish cards. Using a modern typeface in the colour of BMW and a combininig ith with a handwritten font to mimic Berasategui’s signature. 


Design of the typography, visual elements and the grid system for the videos. I also helped creating the moodboard and first conceptualization of the motion and editing style.