2024
Graphic Design
Art Direction
Typography
The BMW i5 Menu is a culinary journey inspired by the thrill of driving our cutting-edge 100% electric vehicle. This menu is a fusion of innovation and elegance, showcasing how the iconic Series 5 has been reinvented while staying true to its essence, meeting the high standards of the most discerning diners.
Design and creation of the dish cards. Using a modern typeface in the colour of BMW and a combininig ith with a handwritten font to mimic Berasategui’s signature.
Design of the typography, visual elements and the grid system for the videos. I also helped creating the moodboard and first conceptualization of the motion and editing style.