alexandra cacovean

designer, art director

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MUGLER
2023 

Graphic Design
Title Design 
UI Design To celebrate the 30th anniversary of their iconic Angel fragrance, we brought luxury fashion brand MUGLER into Web3 for the first time. Crafting everything from the creative concept through strategy and production; we developed an interactive web journey leading visitors to discover their Angel identity and a stunning NFT collection in collaboration with 3D artist Marc Tudisco. 

​​​​​​​Hyped by sleek, animated teaser videos and social media lockups—the 300 NFT Angels sold out on OpenSea in under 30 seconds, making it the fastest selling NFT collection on the platform so far. By creating an exciting new way for fans to identify with the Mugler brand we showed how a fresh approach can generate enduring cultural cachet. 


Conceptualization of the OpenSea webpage. Creation of social media assets for the promo and release of the campaign. Design of the logo “We are all Angel”.

Asset optimization and production for the website.