alexandra cacovean

designer, art director

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SHURE
2024

Brand designFor Shure 100th Anniversary, the brand wanted to come up with a new look and feel to celebrate their legacy. The first approach was to conduct research to generate a landscape analysis around how brands approach their milestone celebrations. Then, we started exploring three different design routes and how we can frame the legendary moments of Shure’s past and highlight the legends of the future. 

The result is a brand proposal that is progressive and future-focused on tomorrow’s legend.



Logo explorations of first design route.
The idea of this logo design was to create a progressive shape and layout that could be linked to the progress and innovation of the brand.




Lockups of the first design route. Playing around with the rectangular shapes of the “100” and creating some layouts with those. I also explored expanding SHURE’s color palette throughout the designs.


Logo explorations of second design route. The idea of this logo design was to create a more youthful design, tailored for the Gen-Z generation and to play with motion and expand the vibrant colors of Shure.
 
Lockups of the second design route. Visualizing how the merch would look loke, OOH or digital elements of the website. Creating different bouncy and rounded shapes that could help bring this visual identity together.


Endless explorations and iterations :)